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May 4, 2015

Awesome Social Media Content!

For my SuperFan, I've decided to follow two photographers via Twitter. My first choice is Natalie Frank Photography (@nataliefranke) and my second is Jasmine Star (@jasminestar). I chose these two individuals because for three reasons:
  1. I love photography, and the best way to learn is to see and imitate others. I want to understand how these photographers engage their audience via social media. 
  2. They post regularly. 
  3. They have a LARGE following. They aren't startups, they know what they are doing, and it seems to work well. 
Awesome Content #1:
According to 10 Quick Tips for Photographer's Who Want to Use Twitter, tip three says, "Be generous with your knowledge." Jasmine Star is amazing at doing this. This was one of her recent posts. She isn't scared to get out there and offer advice to her followers!

https://twitter.com/jasminestar/status/595247202139648000

Awesome Content #2:
In the article 10 Twitter Tips for Photographers and Artists, tip number five is "select the name of the account in a cautious and smartly manner." Branding for these photographer is key. Just like when you select the name of your business, the name of your social media needs to represent your brand. No hokey names or things that you'll come to regret down the road. So while this one doesn't have a specific post associated to it, the names of both photographers and the profile images represent them and their brand.


Awesome Content #3:
Tip number four from 7 Twitter Tips for Photographers, "Instagram with caution." I follow Natalie Franke on Instagram, and I love her images, however, as I've looked through her Twitter feed, a lot of it is links to Instagram. It works great for integration, but it doesn't work well with the Twitter platform. It gives you a link instead of a picture. Pictures are what photographers are all about. I feel that Natalie Frank could use some work here.

https://twitter.com/nataliefranke/status/595365738782826496


Awesome Content #4:
Tip number four from 10 Quick Tips for Photographer's Who Want to Use Twitter, "Re-tweet only the best content. Don’t mindlessly link to stuff..." I love looking at Natalie Frank's retweeted stuff. She doesn't fill her feed with whimsical quotes from some random user. Rather, she helps build her credibility through retweeting things that are important and that matter to her and her brand. It also helps those she retweets be more influential and credible.

https://twitter.com/BaysideBride/status/595204396977291264

Awesome Content #5:
Tip number six, once again from 10 Quick Tips for Photographer's Who Want to Use Twitter, "Don’t use more than one hashtag. The search engines often confuse posts with multiple hashtags as spam." While she occasionally breaks this rule, she never goes all out fanatic on the hashtags. Instead, I've noticed that Natalie Franke's hashtags are spot on. They target exactly what she wants targeted, and they are there for a reason. Her #TuesdaysTogether is a promotion being used by various photographers across all social media platforms. Another thing she does well with hashtags, is that she is consistent through both Instagram and Twitter.

https://twitter.com/nataliefranke/status/595200824407654400

3 comments:

  1. Katie, this is good work. Just what I was hoping you would do diving in. Keep pushing on how these two phtographers build community on Twitter. What was the engagement on these posts? retweets? conversations? anyone besides just followers commenting or retweeting? very sparing use of hashtags. Any other photographers using hasthags to broaden their reach?

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  2. So honored to be included! I agree with your Instagram Link Comment and I actually teach on this in my social media workshops! Tweets with photographs embedded (like I do with 90% of my image tweets from my blog!) are much more successful than those with links alone! :) Good point! Great article!

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    Replies
    1. Natalie! I honestly didn't expect any type of response from you. Goodness! Now I wish I had triple proofed my assignment. The pressure is on!

      I am currently taking a communications class at Brigham Young University. It's focused around a social media platform and some of the people we are interested in. I'm a beginning photographer myself, and I love your work. I follow you through Facebook, Instagram, and Twitter. For this assignment, I've chosen to follow you and another photographer through Twitter to better understand your tactics and your audience engagement.

      Thanks for being awesome! I love your work and your advice!

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